Marketing Strategy for the Non‑Marketer: Build Your One‑Page Marketing Snapshot

Marketing can feel chaotic when it’s just a list of tactics—articles, SEO, social, PPC, events—without a clear picture of how it all fits together. This workshop is designed for NARI members who don’t consider themselves “marketers,” but still own the marketing decisions in their business.

We’ll look at how marketing connects the business you want to grow with the actions you take every week. Then we’ll get hands-on and work through a guided exercise to build your own Marketing Snapshot: a simple tool designed to capture the essential elements of your marketing strategy on one page. Exercises will help you identify your ideal client, craft a compelling core message, and choose the right channels to reach your audience. It’s a simple, systematic approach that brings clarity and direction to your marketing efforts.

You’ll leave with a drafted Snapshot you can refine with your team and decide which marketing efforts to focus on—so you can move toward more right‑fit clients and better profit margins with less guesswork.

By the end of this workshop, attendees will be able to:

1. Draft a one‑page Marketing Snapshot as a simple marketing strategy

2. Map current tactics into a basic marketing system
   Place core activities (website, SEO, social, networking, sales, referrals, etc.) along a simple path from stranger to repeat/referral client, so they can see where their marketing system is weak, missing, or overloaded.

3. Identify a short list of priorities to improve marketing performance
   Use their Snapshot to choose 2–3 focus areas—such as trust‑building, “Try” offers, or client experience—that are most likely to lead to more right‑fit clients and better profit margins.