From Leads to Loyalty: How to Align Marketing, Sales & Operations for Profitable Growth

Learn how to move beyond throwing money at the latest platform or more advertising, and start making intentional decisions about how to grow in 2026. In this interactive panel discussion, three expert advisors will break down how marketing strategy, sales execution, and operations must work together to create predictable, profitable growth. Using real-world examples from the construction and home services space, you’ll learn how misalignment shows up—lost leads, stalled sales, stressed teams—and how to identify your next best move for 2026.

Learning Objectives:
1.     Explain how marketing strategy, sales execution, and operations are interconnected, and why misalignment limits growth.
2.     Identify where their business is breaking down across the customer journey—Know, Like, Trust, Try, Buy, Repeat, and Refer.
3.     Apply a simple decision framework to determine their most impactful growth focus for 2026 — marketing, sales, or operations — instead of trying to fix everything at once.